- Created on Thursday, 28 February 2013 10:37
- Written by FFM TV
Inasmuch as we found the idea of H&M hosting a runway show during Paris Fashion Week a complete oxymoron, we are glad they did. The retail giant hosted a rather chic, over-the-top runway and tapped some the most famous faces to walk, including Cara Delevingne and Isabeli Fontana.
The video below shows a packed house with many famous faces and fashion editors, who gathered to witness H&M return to the catwalk in eight years. Even Ashley Olsen was there.
"We call it 'Modern Drama' with a bit of tailoring and uniform inspiration, and there's also a certain tomboy spirit there," says head designer Ann-Sofie Johansson. "We wanted it to be effortless and cool."
Photo by Stéphane Feugère