The month of June isn’t just the beginning of summer, it’s also the beginning of the month of Gay Pride. In the United States it all began with the Christopher Street/Stonewall Inn raid in 1969 that led to riots, marches, and now a reminder to commemorate our people that were there to make a difference for all of us today.
That being said, under the new presidency, LGBTQ people’s have felt threatened by the drawback of laws set in place to protect us. Now more than ever, we are coming together to hold on tight to the lives we’ve built, and for our future to remain bright.
To help support our cause many brands have decided to stand with us and raise awareness, and now you can not only participate by shopping all the great merch but help raise money and mush needed support for the LGBTQ communities. Below are five ways you can do just that, and with 10 days left in Pride Month, your support is that much needed.
Levi's for Pride Month
Levi's created a pride collection this year, and they are donating 100% of ALL the proceeds to support their partners Harvey Milk Foundation, and Stonewall Community Foundation. Some of the garments are jean shorts (jorts if you will), with a patch saying “Remember their names”, or a logo tee that says ‘Fight the Stigma”. Or if you simply need some basics, but still want to help support, they also have undies, socks, and some cutie little pins. Because let’s be honest, it’s going to be so hot, you might just end up in only your underwear at the pride parade.
SoulCycle for Pride Month
SoulCycle, the indoor cycling class that thrives off great music and mood lighting, partnered with GLAAD - a dynamic media force that focuses on creating a voice through digital media to share stories of the LGBTQ community and accelerate acceptance. They created “Pride Packs” which is a 5 pack of classes, and 100% of the proceeds will go to GLAAD. On top of that, they also have great fitness gear featuring rainbows, hats with a logo, and some small pins just for kicks. So, why not get you friends involved, and tackle a few cycling classes before heading to brunch on pride weekend? It’s always better to load up with carbs after the work out anyway, right? Here's how to find out if your local SoulCycle is participating.
Housing Works NYC
Housing Works in New York City is a healing community of people living with, or affected by HIV/AIDS - their mission being to end the crisis of homelessness, and aids through advocacy. They resell donated goods, many of them being great finds from top notch designers like Chanel, Hermes, etc, for very reasonable prices. Not only do they just have thrift shops, but also a bookstore, catering company, and a screen-printing business to support their work. So if you’re a fashionista looking to get a bang for your buck, check out their auctions, and grab some goodies while helping out your community.
Kiehl's for amfAR
Kiehl's, an indulgent bath and beauty company has been a longtime supporter of amfAR - the foundation of aids research. As of 2014 they have donated over one million dollars to the cause. So please stock up on your Ultra Facial Cream, or Super Fluid UV Defense to fight the suns rays while you’re attending the parade. Always remember, that preventing is better than dealing with the aftermath of sunburn.
There are always so many small businesses, large corporations, or local bodegas supporting the causes that you are. Take pride in your community, and help ensure the brightest future possible by purchasing smartly.