If you’ve ever walked along Michigan Avenue, frolicked around Wicker Park, or had a G.N.O in River North then you know that Chicago is home to some of the most stylish and on-trend women. Instead of swooning over these ladies’ red-soled heels and put-together ensembles, treat yourself to a shopping spree at these three Chicago luxury boutiques to revamp your wardrobe and have you #slaying all summer long.

VMR

If you’re someone who has ever felt overwhelmed when shopping, then VMR is the boutique for you. Owners Mark Gill and Tina Kourasis handpick pieces from designers including Balmain, Off-White, HERO/BLACK, Preen, Zimmermann, Ellery, Acne Studios  and more, that are wearable for women of every age, shape, and individual style.

“[VMR] buys pieces that you actually want to wear,” says store director Sarah Aiken. “When you leave the store you will know exactly how to wear [each piece].”

Unlike other stores where an abundance of merchandise can be intimidating — and a bit scary to say the least — VMR carefully merchandises their showroom to create an approachable buying experience. And if fashion isn’t your forte, leave the shopping up to the duo behind the boutique.

“Mark has been a personal shopper and wardrobe consultant for over 20 years, and his expertise is the best tool you can have in your style arsenal,” says Aiken. “Tina has a knack for knowing what the client wants to project and what excites her.”

Since the fashion industry is so dynamic VMR stays up-to-date with the changes and have started incorporating not only high-end, but also affordable pieces and brands within their racks. VMR has mastered the art of “high-low,” and allows every woman to look super chic even on a budget.

Why VMR?

“You will rarely find more than two of any item on the floor,” Aiken says. “We want to make sure that if you have it, you won’t see your friend wearing it at the next party or event.”

Take your credit card on a trip to VMR | 34 E. Oak St, Fl 7, Chicago

NEAPOLITAN COLLECTION

If you consider yourself a fashion enthusiast and have not stopped into Neapolitan Collection then you should reconsider your fashion shopping priorities. immediately. The boutique — housing both American and European designers like Dior, Saint Laurent, Oscar de la Renta, Gucci and Valentino — not only specializes in top-notch service, but creates an entire shopping experience for their customers.

” [We] connect our clients with designers from all over the globe,” said Bebhinn Timmins from Neapolitan Collection. “A perfect example is the Donna Karan event that we recently hosted where Donna not only signed copies of her new book, “My Journey,” but also chatted and styled clients in her Urban Zen line.”

But the uniqueness doesn’t stop there. Neapolitan Collection prides itself in its wide range of pieces from beloved houses including Valentino and Dior, along with emerging labels such as Monse — whose founders hail from the house of Oscar de la Renta — and Rosetta Getty — whose pieces have flourished in coveted editorials from Vogue and InStyle.

“We cater to the style and budgets of many different women,” said Timmins. “[We have] a wide range of American and European designers; established and emerging, contemporary to couture.”

It’s clear that there’s truly something for everyone at Neapolitan Collection, and the boutique strives to reflect the origin of their store name onto their customers, “At Neapolitan, we aspire to recreate that geniality for every person who walks through our door.”

Who is the Neapolitan customer?

Any fashion-forward woman — with or without a budget. Neapolitan reaches the “multifaceted” lady who is confident in her individualized style, yet isn’t afraid to step out of her comfort zone.

See Also

Fashion Week Chicago 2024 Designer Spotlight: Alex McDermott of I Am Studios

Splurge at Neapolitan Collection | 560 Chestnut, Winnetka, IL 

FELT

Of-the-moment trends and contemporary labels collide within this fashionable abode. FELT founders Holly Grannan and Catherine Dunton use their love for Los Angeles and New York-based designers to create a collection of pieces that can suit any occasion from a night out to a casual dinner date. Their boutique highlights a vast denim compilation from the London-inspired and USA-crafted brand FRAME, and in contrast features gala-appropriate looks from brands including Preen and Yigal Azrouël.

“Collections like Tanya Taylor, Samuji, House of Holland, Opening Ceremony are perfect for a dinner out, date night, or work,” said FELT co-founder Holly Grannan.

While FELT carries brands that are hard to find in other retailers around Chicago, the hand-picked selection can be seen on models during fashion week and street style celebs on Instagram. No matter the season, FELT’s merchandise resonates with current trends and brings the best of the best to the Windy City.

“We have been able to maintain exclusivity with an array of designers,” Grannan added. “Some of [the designers] have never been sold in Chicago.”

Trends to Spot at FELT

FELT is the clothing hotspot for all of your summer must-haves, “Neon colors, bold stripes, kick flare jeans, cool bra tops worn over shirts, and classic menswear inspired button down shirts,” Grannan advised. “All of the trendy pieces found at FELT are featured in unique fabrics with intricate designs.”

Be a showstopper at your next event with FELT | 2317 N. Milwaukee Ave, Chicago

No plans this summer? Need a wardrobe update? Add these 3 Chicago luxury boutiques to your summer hit list — even make a day of it!