The Shiseido x Tory Burch Collab Offers a Damn Good Sunscreen and a Bikini to Match
Innovative Japanese brand Shiseido and American fashion designer Tory Burch have joined forces to combat skin cancer with the launch of the limited-edition Tory Burch x Shiseido Ultimate Sun Protector Lotion 50+ and Clear Sunscreen Stick SPF 50+.
Powered by Shiseido’s WetForce + HeatForce technology coupled with Burch’s super kawaii print, the Ultimate Sun Protector Lotion SPF 50+ and the Clear Sunscreen Stick SPF 50+ formulas create an invisible, lightweight, protective shield that becomes more effective in heat, water, and sweat. [Editor’s Note: Full disclosure — in the past month I’ve been testing both the lotion and stick in the Chicago and Florida heat, and it is incredible. It smells divine, it’s smooth and extremely easy to apply, does not leave a white residue, it’s practically invisible on the skin, and protects your skin for hours. Highly recommend it.]
In addition to it’s beautiful texture, the Shiseido formulas are ocean-friendly and free of oxybenzone and octinoxate, as well as Hawaii-compliant.
Burch, who has been a longtime admirer of Shiseido’s groundbreaking SPF technology and a devoted sun care follower, has also launched an exclusive fashion collection to match. It includes a surf shirt UPF 50, bikini UPF 50, flip flops and tote, in a Sprinkled Flower print inspired by the floral bottle design.
The two brands have also extended their support to Memorial Sloan Kettering with a grant to fund a one-year clinical research fellowship in dermatology focused on advancing skin cancer treatment and prevention.
Shop the entire Shiseido x Tory Burch collab
